Trade shows are a great way to generate new business, retain old customers and of course make new contacts. As many business owners book stands at trade shows attention always turns to the presentation and the materials needed for the position you’ve secured at the show.
Here is a quick check list of the type of items useful at a trade show.
The Exhibition Stand.
The back drop to your trade show set up. These often come as pop up systems were the graphics simply attatch to the structure with magnets. As they come in an array of sizes you can choose an exhibition stand that either suits simply one trade show or a host of trade shows throughout the year.
Table or Podium Stand.
Every exhibition stand will need a place to work up orders or for customers to sign on the dotted line. Choosing an exhibition system with a built in podium stand is often a great choice but a simple table can be just as useful too.
Roller or Pop Up Banners
There are few ways better than a pop up banner to get the message across. Use one, two or even three to promote key features and benefits of your business. Pop up banners are easy to transport and provide instant impact for any exhibition stand.
A good old fashioned poster is a great way to promote sales messages, however a standard poster can get damaged easily and are often quite hard to put up without a solid surface. So if you need posters for your exhibition space why not get posters mounted on foamex board, it’s light and provides extra rigidity to any poster.
A great ‘take away’ item that allows you to develop some important key points about your business or products. Booklets kept concise can really strengthen any sales messages.
We all understand the importance of a business card, so why not go the extra mile for a trade show and have event specific business cards printed. Instead of your card simply blending in, you can make these lower volume cards ‘pop’ whilst retaining your regular business cards for times outside trade shows.
Flyers with vouchers
An event specific flyer with a voucher ensures your message and offering at the show goes with your prospect. Add a time limited offer to the voucher to develop a sense of urgency to encourage orders.
If you’ve booked your space at a trade show speak to the experts at Apollo Print in Wigan for all your trade show and event needs.